Ember & Bloom Bakery
the specs
Platform: Custom-built Squarespace E-Commerce engine.
UX/UI: Architected user-centric navigation and a mobile-first checkout flow to reduce cart abandonment.
Integrations: Fully integrated Meta Business Suite, Shop and Google Merchant Center, Analytics, Feedback for automated product syncing and reviews.
SEO: Implemented advanced metadata and image alt-text strategy, driving organic local discovery.
Result: Successfully launched a fully automated digital storefront that manages 100% of brand sales and customer acquisition through organic social integration.
the brand & design
Beyond the digital storefront, I architected a cohesive physical brand identity. This involved transitioning core vector assets into production-ready designs for high-quality merchandise and retail labeling. I managed the full lifecycle from conceptual mockups to current physical execution.
the automated campaigns & newsletters
I specialize in turning brand followers into loyal advocates through high-conversion email architecture. By blending human-centered storytelling with automated workflows, I ensure the brand voice remains consistent from the first welcome email to every product launch. My approach focuses on clean visual hierarchy, mobile-optimized layouts, and strategic CTA placement to drive measurable ROI.