Boutique Branding & Graphic Design | Ember & Bloom Bakery
the specs
Platform: Custom-built Squarespace E-Commerce engine.
UX/UI: Architected user-centric navigation and a mobile-first checkout flow to reduce cart abandonment.
Integrations: Fully integrated Meta Business Suite, Shop and Google Merchant Center, Analytics, Feedback for automated product syncing and reviews.
SEO: Implemented advanced metadata and image alt-text strategy, driving organic local discovery.
Result: Successfully launched a fully automated digital storefront that manages 100% of brand sales and customer acquisition through organic social integration.
the brand & design
A cohesive brand system extends beyond the digital space. This identity was developed to maintain visual integrity across various textures—from canvas tote bags to high-contrast thermal labels—ensuring a premium customer experience at every touchpoint in Gig Harbor.
Beyond the digital storefront, I architected a cohesive physical brand identity utilizing Figma, Canva Pro, Gemini Pro, and Inkscape. This involved transitioning core vector assets into production-ready designs for high-quality merchandise and retail labeling. I managed the full lifecycle from conceptual mockups to current physical execution.
the automated campaigns & e-newsletters
I specialize in turning brand followers into loyal advocates through high-conversion email architecture. By blending human-centered storytelling with automated workflows. I ensure the brand voice remains consistent from the first welcome email to every product launch. My approach focuses on clean visual hierarchy, mobile-optimized layouts, and strategic CTA placement to drive measurable ROI. I use tracking via Google Analytics, Squarespace, pretty much any of my content that has trackable data…I’m always watching. I strategically choose where to invest my time week to week and create automations to do the work on my behalf so I can get back to the kitchen.
Instead of a what we used to call “sales breath” in the real estate world, I have a heartfelt approach that comes directly from yours truly and my site. My weekly newsletter offers my Ember & Bloom fam a genuine look into my life and kitchen, upcoming events, local shout outs, along with a peek at what others are buying.
Rather than eroding margins with constant sitewide promotions, I offer targeted incentives — welcome discounts for first-time customers, savings for orders that meet a specified threshold, and timely reminders for abandoned carts — all designed to reward loyalty and encourage meaningful purchases. People love it and keep coming back!
My traffic comes either organically from search or from my Instagram followers directly to my site. I integrate exciting Instagram stories and new product feedback into forms for my followers. They help me choose new flavors, product ideas, etc. so they feel like they have a voice (which they always have here). I noticed a spike in these situations to I continued to do them and continued to grow. The last one I ran for my gluten-free & vegan pocket pastries shot my stories view time to 10K in one week!
It’s honest, effective, and feels like a conversation rather than a pitch.
Social Media
I architected a 'Drop-Model' marketing strategy for Ember & Bloom, utilizing limited-edition releases to drive urgency and brand loyalty. Each launch is supported by a cross-channel campaign—from teaser reels and stories on Instagram to email flows—ensuring the brand stays top-of-mind for the gluten-free and vegan niche community.
If I stopped there, I’d be cutting myself short…it’s much more than that.
This is how I continue to show up: balancing human authenticity with a high-performance strategy. My approach moves beyond just 'pushing products'—it focuses on building a brand where the audience feels invited to participate. But make no mistake, this is a conversion-first strategy. Shortly after my storefront launch, I personally handled deliveries to gain direct market insights. I asked my customers why they chose me over the competition. The answer—'I just want to support you'—validated a powerful business truth… brand loyalty is the ultimate sales accelerator. When you build a foundation of trust, your marketing becomes significantly more efficient, and your 'asks' become significantly more effective.
I am ready to bring this dual-threat approach to your brand. Whether your goal is a high-octane sales launch with aggressive targets or a slow-burn community build, I architect the digital systems to make it happen. I don’t just design for 'likes'; I design for the bottom line, ensuring your story serves your revenue goals as much as it serves your soul.
Check out my Instagram Page
Coordinating cohesive graphics for multiple platforms, newsletter campaigns, and page announcements saves time and keeps all designs flowing together seamlessly.
